A promotional t-shirt will have more than 2,450 impressions during its lifespan as consumers report holding on to them for at least 6 months, if not longer.
Advertising specialties are one of the most cost-effective, highly-impactful advertising mediums around. Promotional items include pens, t-shirts, mugs, calendars or any item that has a logo or message from an advertiser on them. They are typically given away for free to consumers in hopes of positively influencing their purchasing preferences or their attitudes toward the advertiser. According to the Advertising Specialty Institute (ASI), 57% of U.S. Consumers feel more favorable about the advertiser who gave them a promotional shirt.